About APEZ
She wants to bring the creative process of a garment closer by having the client select the fabric, the color of the buttons or even the color of the lining. In this way, unique pieces are made responsibly to order.
He wants the feeling of satisfaction that comes from wearing a garment that you identify with not to remain in a specific moment but rather he wants that feeling of satisfaction to extend to every day.
It wants to promote artisanal production and also personalized attention. A new way of purchasing fashion that makes the person who gets an APEZ more aware of what they wear and feel proud of it.
Behind APEZ
Ana Apezteguía is the person behind APEZ.
Studying Law and Business Administration has allowed him to keep his feet on the ground and what he never thought was that those Design and Clothing classes that he did as a hobby would become his way of life years later.
In the field of fashion, he worked for many years in the accessories departments of companies as diverse as Carolina Herrera or Blanco, but his inexhaustible curiosity and passion for design led him to take a new turn.
Leave the accessories aside and focus on the item of clothing.
Ana begins to consider the idea of creating APEZ after a winter wedding. I wanted an outer garment that was out of the ordinary, that was original but that would also last over time.
This is how the balloon layer was born and how APEZ begins to take its first steps.
